Public Education

Knowledge and information are essential to advancing the goals of sustainable waste management.

Guided by the principles of the waste management hierarchy, which places emphasis on reduce, reuse and recycle, MMSB develops and manages province-wide public education initiatives that encourage a fundamental shift in attitudes and behaviours toward managing waste. All public education activities are informed, monitored and evaluated through ongoing research, data collection, and analytics.

MMSB’s public education program supports its core waste diversion programs as well as Rethink Waste, a province-wide public education initiative that encourages residents and businesses to do more to sustainably manage their waste.

Core Waste Diversion Programs

MMSB promotes and encourages participation in the Used Beverage Container Recycling Program and Used Tire Management Program.

Rethink Waste

Through the Rethink Waste program, MMSB develops and manages province-wide public education initiatives that motivate residents and businesses to reduce the burden on our landfills and create a cleaner and healthier environment.

Rethink Waste encourages all Newfoundlanders and Labradorians to both think and act differently in managing their waste.

Through Rethink Waste, MMSB delivers education programs that promote environmental stewardship among individuals, schools, businesses and community groups. Focused on the “3Rs”, these programs include presentations and resources on a range of topics such as waste reduction, backyard composting, safe disposal of hazardous waste, waste audits and recycling. provides Newfoundlanders and Labradorians with everything they need to know about managing waste—all on one website. It’s a rich source of information and resources:



  • icon-households Households
  • icon-schools Schools
  • icon-business Business
  • icon-toxic Community Groups



  • icon-recycle 3Rs
  • icon-organic Composting
  • icon-hazardous Household Hazardous Waste